Calculate Opening Balance

The data model comprises views for Orders, Customers, Products, Inventory, and Sales. It includes measures such as Total Revenue, Average Order Value, Churn Rate, Repeat Purchase Rate, Customer Lifetime Value. It allows analysis on aggregated orders, customer details, product information, inventory levels, and historical sales data, providing insights into revenue, customer behavior, and predictive values related to customer relationships.

Benefits of This Data Model

• Enhanced Customer Insights: The data model allows detailed analysis of customer details and associated attributes, enabling better understanding of customer behavior and preferences.
• Efficient Inventory Management: By providing current stock levels of products through the Inventory view, the data model supports optimizing inventory levels and ensuring timely replenishment.
• Sales Performance Analysis: Users can analyze historical sales data through the Sales view to derive insights on revenue trends, popular products, and sales patterns, aiding in strategic decision-making.
• Revenue Forecasting: Utilizing measures such as Total Revenue and Average Order Value, the data model facilitates forecasting revenue and identifying opportunities for revenue growth.
• Customer Relationship Optimization: With metrics like Churn Rate, Repeat Purchase Rate, and Customer Lifetime Value, the data model enables businesses to focus on retaining customers, enhancing loyalty, and maximizing customer lifetime value.

Key Performance Indicators (KPIs)

• Customer Count: The total number of unique customers within the dataset.
• Total Revenue: The sum of all sales revenue across all customers.
• Average Order Value: The average value of each customer's order.
• Churn Rate: The percentage of customers lost over a specific time period.
• Repeat Purchase Rate: The percentage of customers who make multiple purchases.
• Customer Lifetime Value (CLV): The predicted total revenue a customer will generate over their entire relationship with the company.

Available Visualizations

View Name	Description
Orders	Aggregated data of incoming orders for analysis.
Customers	Details of customers and their associated attributes.
Products	Information on available products for sale.
Inventory	Current stock levels of products available for sale.
Sales	Historical data on sales transactions.