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Leads and Contacts

The data model incorporates views for Leads and Contacts, facilitating analysis of lead status, sources, contact details, and interactions to optimize marketing campaigns and enhance lead management efficiency.

Benefits of This Data Model​

  • Enhanced Marketing Campaigns: The data model allows for detailed analysis of lead status, sources, and interactions, enabling the optimization of marketing campaigns for better targeting.
  • Improved Lead Management: By providing insights into lead details and status, the data model enhances lead management efficiency, leading to better prioritization and follow-up actions.
  • Streamlined Decision Making: Access to comprehensive contact information and interaction details helps in making informed decisions, leading to more effective strategies and actions.
  • Increased Data Visibility: The model increases visibility into lead and contact data, facilitating a deeper understanding of customer interactions and behaviors for strategic decision-making.

Key Performance Indicators (KPIs)​

  • Lead Count: The total number of leads in the system.

Available Visualizations​

View NameDescription
LeadsDisplays all leads in the system with their status and source for analysis.
ContactsShows contact details and related interactions for targeted marketing campaigns.